sekani

Application Design UX case study

My role in this project : UI/UX designer

Overview

What is the purpose of the application?
Teaching Sekani language for non Sekani people, teaching Sekani language for Sekani people, Sekani language dictionary, promoting culture, and etc. Sharing information or making money, or etc.

The First Nations of Canada are Indigenous peoples who lived in the land now known as Canada long before the arrival of Europeans.They have a rich cultural heritage that includes storytelling, hunting, ceremonial rituals, wood carving, and traditional music. Many First Nations communities continue to honor their traditional ways and strive to preserve their languages and customs.

Key Features

The problem:

Lack of a modern, digital resource for all ages to teach and preserve the local language

Target Users:

People who want to preserve the local language and culture and pass it on to their children.

Content:

RPK Software Solutions considers the following objectives in developing the mobile applications:

  •  Introducing and educating Sekani language, culture, traditions, totems, and symbols.
  •  Ease of access and use.
  •  The proposed Application should be easily (reasonably) scalable and expandable.
  •  High performance and small size
  •  Use of Effective Educational Methods

Technical features

The mobile apps will be two native mobile applications for iOS (version 8 and above) and Android (Lollipop version 5.0 and above). These applications are going to be reasonably identical in design and functionality.

The mobile apps will be in English (Sekani is an option for the department of LRTO) and will have the following sections:

1. About Page: This description will be received from client.

2. Main Page: it will contain main functionalities and modules of the application.

3. User Profile Page: contains user information, account management, and activity report.

4. Activity Report Page: analytics about user activity, success trend, and user score

5. Dictionary Page: provides a dictionary from English to Sekani and Sekani to English word translator with pronunciation capability.

6. Practice Pages: categories of activities to learn and practice Sekani language.

MY Working Process

In this project, I used the Design Thinking method, a user-centered approach to problem-solving, which includes stages of research, ideation, design, and testing to ensure the solution is both effective and user-friendly.

Research

User Persona
Based on the research found in the discovery period of the project a persona was developed, Sally . Designing for Sally helped in making informed design decisions as I had the end user always in mind.

Competitor Analysis

The first step was to analyze the competitors and get familiar with the Learning Language products, their pros and cons, and user’s reviews.

MVP Feature Analysis

In this section, we analyze the features of the MVP, prioritize the core features that are essential for launching the initial version of the product, and outline the next steps.

Card Sorting

To ensure that the site’s structure matches the user’s thinking. I asked users to group items into predetermined categories. This helped me form a site map for the website displaying the layout of the categories on the App.

Design Strategy

The app must be friendly and welcoming
It must also be clean and easy to navigate
 Must be fun & easy going whilst still ensuring the information is delivered clearly
 Being trustworthy is a key for it to work
Safe and secure service
 The use of clever iconography is a must
 A clean typeface must be used

User Flow

“A user flow involves determining specific user goals and defining key tasks to explore the logic of the application. By mapping these steps, I designed a seamless and intuitive navigation experience that aligns with the user’s needs and explored the path.

Lo-Fi Wireframes

I created Lo-Fi wireframes and conducted user testing with several potential customers. The goal was to assess whether the current design concept was feasible and ready to move forward to Hi-Fi wireframes.

Paper Prototypes

By doing so, I was able to go through design ideas and quickly find the right ones.

Visual Design

After the several rounds of user testing on the Lo-Fi wireframes I created the Hi-Fi screens of the app.
Designing a simple and manageable experience
I designed the main flow with first-time users in mind, introducing them to the key features while having it feel simple and manageable. Adhering closely to a set of product constraints helped me set a focused approach.

Login and Sign up App

The user can register in the application and create a personal profile

Dictionary section

The user can search for sekani word

Game section App

One of the methods of learning and entertainment is through games, and based on this concept, we designed the game section on different platforms.

Game section windows

Dashboard section

For the app’s backend and maintenance, we developed a panel that makes content upload easy. I designed this panel to meet the app’s needs, ensuring it is both user-friendly and efficient for admins.

App Features guide

Given that users may not be familiar with how to navigate a new app, I designed a walkthrough to guide them through the app’s features. Below are some design images for this tutorial.

A/B Testing

By watching our test users use and fumble through the product or even just imagining using it, I quickly identified areas, where app is not simple or clear enough. I also made a commitment to make simplicity my top priority from day one and filtered every wireframe and piece of copy through questions: Is it simple enough? Is there anything we could simplify?

I created an alternative version of our product, introduced it to different users and compared the results to see which of the screens performs better.

Brand Guide

For the language learning app, I used bright colors along with purple to capture attention and create an engaging experience. Purple, often associated with creativity and imagination, helps evoke a sense of learning and curiosity, which is ideal for an educational app.

The final prototype

I designed a prototype to show the designs and how the app works. Youcan see part of it below.

Note: I worked on this project remotely and the product manager was in close contact with the customers. All the required work was coordinated through him.

 

Thank you